Post by cocolipid on Feb 28, 2024 9:37:43 GMT 1
According to data from the B2C Observatory of the Polytechnic University of Milan, e-commerce activity will reach 22.7 billion in 2020 (+26% compared to the previous one). More and more companies decide to create a virtual space for various reasons: to give more space to online sales compared to in-store ones, to increase their network of contacts and customers, to follow the competition trend and therefore create a competitive space also in the digital world . It must also be said that the recent lockdown, which forced many businesses to lower their shutters, was a great boost for entrepreneurs, who in this way were able to learn about the potential of the Internet as a virtual showcase and in some cases also the possibilities of growth for their company in one or more foreign markets.
However, be careful in this last step: to enter a new Peru Phone Number country it is essential to create an SEO strategy for e-commerce specifically designed based on the country in which you want to do business. The fundamental steps for a successful multilingual e-commerce SEO strategy 1- Start from search engines For e-commerce it is important to understand where a product/service is searched for in the online world of the market of interest. We can think that Google is the most used search engine of all: to implement an excellent strategy, however, it is important to also be present on other engines used in the specific country. For example, Bing has an interesting audience in the UK and especially in the US.
In Russia, Google has Yandex as a major competitor , with which it competes for supremacy as the search engine most used by Russians. Finally, in China the preponderance of the Baidu engine is evident , leader of the national market with over 70% of users. In your SEO strategy, keep these search engines in mind and study their main differences: by optimizing your e-commerce site for different engines you will have a better chance of reaching your target audience . 2- Know your new customers Many mistakenly think that potential customers are the same in every country. Instead, habits, customs and consumption can vary greatly from state to state : take linguistic, cultural and demographic variables into consideration to outline a new prototype of the ideal foreign customer for your company. You may find that potential customers are completely different or very similar to your home country.
However, be careful in this last step: to enter a new Peru Phone Number country it is essential to create an SEO strategy for e-commerce specifically designed based on the country in which you want to do business. The fundamental steps for a successful multilingual e-commerce SEO strategy 1- Start from search engines For e-commerce it is important to understand where a product/service is searched for in the online world of the market of interest. We can think that Google is the most used search engine of all: to implement an excellent strategy, however, it is important to also be present on other engines used in the specific country. For example, Bing has an interesting audience in the UK and especially in the US.
In Russia, Google has Yandex as a major competitor , with which it competes for supremacy as the search engine most used by Russians. Finally, in China the preponderance of the Baidu engine is evident , leader of the national market with over 70% of users. In your SEO strategy, keep these search engines in mind and study their main differences: by optimizing your e-commerce site for different engines you will have a better chance of reaching your target audience . 2- Know your new customers Many mistakenly think that potential customers are the same in every country. Instead, habits, customs and consumption can vary greatly from state to state : take linguistic, cultural and demographic variables into consideration to outline a new prototype of the ideal foreign customer for your company. You may find that potential customers are completely different or very similar to your home country.
